Sarmad Rasheed
Senior SEO Specialist
I am SEO specialist with over 5+ years of experience. Focused on boosting organic traffic and delivering measurable ROI.
Skills & Tools
- Search Engine OptimizationSearch Engine Optimization
- SEMrushSEMrush
- AhrefAhref
- SEO PowersuiteSEO Powersuite
- HTML & CSSHTML & CSS
About Me
For years, I've been obsessed with one question: How do we make sure the right people find your brand when they're searching for answers?
That obsession has taken me from technical SEO deep-dives at 2 AM to leading enterprise-level Shopify migrations that preserve (and actually improve) hard-earned rankings. Today, I help ambitious eCommerce brands dominate not just Google's traditional blue links, but also the AI-powered answers reshaping how people discover products and services.
What I Do:
I bridge the gap between technical precision and business strategy. While many SEOs focus solely on rankings, I focus on revenue. Every technical audit, content strategy, and link-building campaign I lead ties back to one thing: measurable business impact.
My expertise spans:
✅ Technical SEO & Site Migrations – I've led complex Shopify migrations for enterprise brands, ensuring zero traffic loss and maintaining domain authority through high-stakes transitions.
✅ AI & Search Visibility – As search evolves beyond traditional SERPs, I'm helping brands optimize for AI overviews, LLMs, and the next generation of search behavior.
✅ International SEO – Through strategic hreflang implementation and localized content architectures, I've helped brands scale across markets without cannibalizing their core rankings.
✅ Data-Driven Strategy – Google Search Console, Google Analytics, SEMrush, SEO Powersuite, I don't just collect data; I translate it into actionable roadmaps that leadership teams can rally behind.
My Approach:
I'm a white-hat purist in a world of quick fixes. I partner with CMOs, founders, and marketing teams to align SEO with broader business goals because I believe SEO shouldn't live in a silo. It should be a revenue engine.
What Drives Me:
The search landscape is changing faster than ever. AI overviews, zero-click searches, algorithm updates every few weeks, it's easy to feel overwhelmed. I thrive in that complexity. I'm constantly testing, learning, and adapting so that the brands I work with don't just survive the next algorithm update, they capitalize on it.
Let's Connect If:
🔹 You're building an eCommerce brand ready to scale organically
🔹 You're planning a Shopify migration and want to protect your SEO equity
🔹 You're curious about AI visibility and how to future-proof your search strategy
🔹 You want to talk technical SEO, international expansion, or the future of search
I'm always open to meaningful conversations about SEO, eCommerce growth, and the intersection of AI and search. Drop me a message, I read every one.
Work Experience
Jan 2021-2023
SEO Executive
Hilton Enterprises
• Optimized and managed US/Canada Hilton Enterprises websites and eCommerce stores, driving organic growth.
• Executed end-to-end SEO: on-page, technical, site architecture, and backlink strategies.
• Improved crawlability, site speed, structured data, and Core Web Vitals compliance.
Aug 2023- April 2026
SEO Team Lead
FIllinx Solutions
Improved site visibility and answer engines (LLMs).
Technical SEO: Site Audits, Indexability, Core Web Vitals, Mobile-First Optimization.
Shopify eCommerce Migration: URL Mapping, 301 Redirect Strategy, Canonical Handling, Schema Setup, Zero-Downtime Launches.
Turned international SEO from a technical hurdle into a visibility multiplier.
Partnered with development, design, and content teams to align SEO with site architecture and UX.
Jun 2026 - Present
SEO Team Lead
Digital Genei
Education
2017 - 2021
BS Computer Science
GCUF
Selected Work
Pure Multi Vitamins
Executed a comprehensive SEO strategy for Pure Multi Vitamins, an eCommerce health supplements brand, resulting in significant organic search growth. Achieved 385,000+ total impressions and 4,370+ clicks through targeted technical SEO optimizations, on-page enhancements, and strategic content development.
Key accomplishments include improving the site's average search position to 11.9 while maintaining a 1.1% CTR in a competitive health and wellness market. The project involved comprehensive keyword research, product page optimization, schema markup implementation, and building high-quality backlinks through white-hat strategies.
The upward trend in both impressions and clicks demonstrates sustained organic growth and improved search visibility. This data-driven approach focused on enhancing user experience, site speed, and mobile optimization, contributing to better search engine rankings and increased qualified traffic to the eCommerce platform.
Endur Pro
Drove significant organic growth for Endur Pro, achieving 144,000+ impressions and 16,300+ clicks through strategic SEO optimization. Delivered an exceptional 11.3% CTR and improved average search position to 6.4, demonstrating strong content relevance and search visibility.
The project focused on technical SEO enhancements, targeted keyword optimization, and user intent alignment to boost both rankings and click-through rates. The consistently high CTR indicates compelling meta descriptions and title tags that resonated with searchers, while the top-7 average position reflects successful on-page and off-page SEO strategies.
This data-driven approach resulted in sustained organic traffic growth and improved brand visibility in competitive search results.
Shop Humanoid
Successfully optimized Shop Humanoid's organic search presence, achieving 484,000+ impressions and 7,730+ clicks. Improved average search position to 8.9 while maintaining consistent traffic growth in the competitive eCommerce fashion/retail sector.
The strategy focused on technical SEO audits, product page optimization, category page enhancements, and strategic keyword targeting. Implemented structured data markup, improved site architecture, and optimized meta elements to increase visibility across high-intent commercial keywords.
Despite a 1.6% CTR, the project demonstrated strong impression share growth, indicating improved brand awareness and search visibility. The upward trend in both metrics reflects successful content optimization and link building efforts, positioning the brand more competitively in search results and driving qualified organic traffic to product pages.